As the world becomes increasingly connected through technology and travel, modern businesses are becoming more and more multicultural.
If your business has an international outlook or staff from different backgrounds, working together respectfully is beneficial for business. What’s more, a diverse cultural team can help to open doors for your business and bring insights that help your business operate in foreign markets.
So if you’re setting your business sights abroad, it’s vital that you’re aware of how other cultures conduct business. Cultural awareness can help you to communicate better, avoid misunderstandings and work successfully with people the world over.
Think you’re a maestro of cultural insight? Take our quick quiz to check your cultural knowledge:
(Please note that to receive your quiz results you are required to provide your email address at the end of the quiz).
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Hannah is The Hub’s specialist on social issues and HR. She has a master’s degree in Contemporary Literatures and writes about safeguarding issues and business. When she’s not writing, she practises yoga and peruses bookshops.
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