{"id":18917,"date":"2017-07-11T09:45:01","date_gmt":"2017-07-11T08:45:01","guid":{"rendered":"https:\/\/www.highspeedtraining.co.uk\/hub\/?p=18917"},"modified":"2023-10-11T11:42:36","modified_gmt":"2023-10-11T10:42:36","slug":"how-to-improve-restaurant-efficiency","status":"publish","type":"post","link":"https:\/\/www.highspeedtraining.co.uk\/hub\/how-to-improve-restaurant-efficiency\/","title":{"rendered":"How to Improve Restaurant Efficiency"},"content":{"rendered":"<p>When you run a restaurant, it\u2019s easy for the little things to slip on busy nights. But you can\u2019t afford to make these costly mistakes.<\/p>\n<p>By tightening restaurant efficiency, you can strengthen profits, reduce waste, improve reputability, and gain higher customer satisfaction and loyalty.<\/p>\n<hr \/>\n<h2>How Important is Restaurant Efficiency?<\/h2>\n<p>If you don\u2019t maximise efficiency, several functions of a restaurant may run below optimum, meaning your business falls short of its full potential.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18921\" src=\"https:\/\/www.highspeedtraining.co.uk\/hub\/wp-content\/uploads\/2017\/07\/restaurant-efficiency.jpg\" alt=\"restaurant efficiency\" width=\"685\" height=\"295\" \/><\/p>\n<h3>Poor efficiency in a restaurant could be caused by:<\/h3>\n<ul>\n<li>Poor <a href=\"https:\/\/www.highspeedtraining.co.uk\/hub\/importance-of-stocktaking\/\" target=\"_blank\" rel=\"noopener\">stock management<\/a> and rotation.<\/li>\n<li>Staff missing items off orders and bills.<\/li>\n<li>Poorly managed rotas, especially for peak times.<\/li>\n<li>Lack of table management.<\/li>\n<\/ul>\n<p>These inefficiencies can result in <strong>wasted money and stock, poor customer satisfaction, lost sales, and low staff performance<\/strong>. They can even cause stress and health and safety risks due to people being overworked or apathetic, which further damages restaurant efficiency.<\/p>\n<p>So, it\u2019s good business sense to <strong>implement changes<\/strong> that make your establishment more efficient. You should ensure all staff \u2013 from head chefs to front of house staff \u2013 receive <strong>clear instructions and training<\/strong> to facilitate smooth operations across every team.<\/p>\n<p>You\u2019ll see your sales rise, more return customers, and, ultimately, greater business success.<\/p>\n<hr \/>\n<h2>How to Increase Restaurant Sales<\/h2>\n<p>Strategies for improving sales usually enhance efficiency too, so using them is highly valuable. Also, if implemented well, they <strong>reflect positively on your business<\/strong>. Your restaurant shows that it prioritises improvement and customer satisfaction, which, for many guests, can make your establishment a favourite place to dine.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18929\" src=\"https:\/\/www.highspeedtraining.co.uk\/hub\/wp-content\/uploads\/2017\/07\/restaurant-sales.jpg\" alt=\"restaurant sales\" width=\"685\" height=\"295\" \/><\/p>\n<h3>Boost your advertising<\/h3>\n<p>There\u2019s always room to refine your marketing, both online and offline. Often, all it takes to attract more diners is letting them know you exist and why you\u2019re great.<\/p>\n<p><strong>Build up a social media presence with personality. <\/strong><\/p>\n<p>Social media is vital for advertising. As a restaurant, Instagram is the best platform, but it\u2019s good to have a Facebook and Twitter too. Always consider your target audience, as it defines the tone and format you should use for your posts.<\/p>\n<p>Keep people in the know about upcoming deals, lunch offers, holiday menus, etc. to encourage new people to try you out and previous guests to come back for seconds. Avoid posting too frequently though; it looks like spam.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18923\" src=\"https:\/\/www.highspeedtraining.co.uk\/hub\/wp-content\/uploads\/2017\/07\/instagram-restaurant-social-media.jpg\" alt=\"instagram restaurant social media\" width=\"685\" height=\"295\" \/><\/p>\n<p>Share attractive photos of dishes, drinks, and the restaurant interior \u2013 especially during holidays. It gives potential customers a taste of the atmosphere and menu, which makes them more likely to come and dine. Lastly, try seasoning your social media feed with casual posts that interact with your audience, like asking your followers what they\u2019re cooking tonight.<\/p>\n<hr \/>\n<h3>Spread word of your wonderful existence<\/h3>\n<p>Being social is particularly important if your restaurant is in a city centre or tourist hotspot \u2013 you\u2019re competing against numerous other places, often for the attention of first-time diners.<\/p>\n<p>Post flyers in busy locations like hotel lobbies, tourist information centres, university campuses, and even train and bus stations if you can.<\/p>\n<p>Use geotagging on social media so people can see what\u2019s near them and where you&#8217;re based. It&#8217;s a good way to lead potential customers directly to your door.<\/p>\n<hr \/>\n<h3>Upsell dishes and drinks<\/h3>\n<p>When <a href=\"https:\/\/www.highspeedtraining.co.uk\/hub\/upselling-techniques-in-restaurants\/\" target=\"_blank\" rel=\"noopener\">upselling<\/a>, staff should suggest dishes and desserts with enthusiasm and make recommendations. Doing so makes guests more likely to place that extra order and boost your sales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18924 size-full\" src=\"https:\/\/www.highspeedtraining.co.uk\/hub\/wp-content\/uploads\/2017\/07\/waiter-restaurant-upsell-products.jpg\" alt=\"waiter restaurant upselling products\" width=\"685\" height=\"295\" \/><\/p>\n<h4>Follow these tips to effectively upsell your products:<\/h4>\n<ul>\n<li><strong>Promote food and drinks with the highest gross profit<\/strong>. That\u2019s not to say your menu should only consist of the most profitable products; customers should have a selection to choose from. You should just make sure that everyone knows which products gain the biggest profit margins \u2013 the most expensive dishes and drinks don\u2019t always gain the highest profit.<\/li>\n<li><strong>Identify which side orders go well with dishes<\/strong>. For example, garlic bread with salads, onion rings with steaks or burgers, and extra fries with almost anything. When staff take a main order, make sure they ask guests if they\u2019d like a side to go with it, and provide recommendations.<\/li>\n<li><strong>Staff should offer more drinks<\/strong> when guests are almost at the bottom of their glasses. Also, make sure waiters know what products you stock, in case customers ask for ale or wine recommendations.<\/li>\n<li><strong>Ensure staff always offer dessert and coffees at the end of a meal.<\/strong> Guests might not know you have desserts unless there\u2019s a menu on the table or you tell them directly, and some diners may not go out of their way to ask.<\/li>\n<\/ul>\n<hr \/>\n<h3>Offer incentives and discounts<\/h3>\n<p>Incentives and discounts encourage both newcomers and regulars to dine at your establishment. They can also benefit advertising: people like to tell their friends and family about a great deal or menu they tried recently.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18926\" src=\"https:\/\/www.highspeedtraining.co.uk\/hub\/wp-content\/uploads\/2017\/07\/family-sunday-lunch-restaurant.jpg\" alt=\"family sunday lunch restaurant\" width=\"685\" height=\"295\" \/><\/p>\n<p>Be sure to post details about incentives and discounts on your social media and website. It can be beneficial to have a \u2018club\u2019 where people sign up to access exclusive deals, so you can send members monthly newsletters.<\/p>\n<p>You should also incentivise staff. Doing so motivates them to upsell products and increase sales. Set a goal for staff to sell x number of drinks or side dishes over x shifts, and reward whoever does with cash, a complimentary meal, or gift card.<\/p>\n<hr \/>\n<h3>Improve table management<\/h3>\n<p>Few things are more off-putting to a customer than an overcrowded restaurant or turning up to find a table is double-booked. Maximise the amount of comfortable, satisfied customers you can accommodate on a busy night with a proper table plan.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18925\" src=\"https:\/\/www.highspeedtraining.co.uk\/hub\/wp-content\/uploads\/2017\/07\/restaurant-efficiency-table-management.jpg\" alt=\"restaurant efficiency table management\" width=\"685\" height=\"295\" \/><\/p>\n<h4>To manage tables more efficiently you should:<\/h4>\n<ul>\n<li><strong>Identify how many tables you have<\/strong> <strong>and how many they can comfortably fit.<\/strong> Be aware of the number of occupied tables at all times and record the arrival times of diners, so you can give walk-in guests an estimate of how long they have to wait. Be aware of the average time it takes certain parties to dine.<\/li>\n<li><strong>Experiment with table arrangements<\/strong> to maximise the amount of people you can accommodate, especially large parties. Identify suitable areas in the dining room for bigger parties so you can efficiently allocate the rest to other guests.<\/li>\n<li><strong>Shift tables accordingly to improve your use of space<\/strong> when you have a lot of reservations lined up.<\/li>\n<li><strong>Calculate the average amount of tables that get booked.<\/strong> Averages give you an awareness of when tables might be going spare or are likely to get fully booked up.<\/li>\n<li><strong>Utilise an EPOS system and table management software.<\/strong> At a glance, staff should have a clear idea of how the dining room seating is booked for the day.<\/li>\n<\/ul>\n<p>Train all staff to use these systems and ensure they understand the most suitable and efficient table arrangements, as well as averages.<\/p>\n<hr \/>\n<h3>Promote Sunday Lunch<\/h3>\n<p>To increase sales for Sunday lunch, utilise a \u2018round the table\u2019 family lunch style to promote a real family atmosphere.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18922\" src=\"https:\/\/www.highspeedtraining.co.uk\/hub\/wp-content\/uploads\/2017\/07\/restaurant-food.jpg\" alt=\"restaurant food\" width=\"685\" height=\"295\" \/><\/p>\n<p>Be generous with gravy boats, vegetables and potatoes, and Yorkshire puddings \u2013 these cost very little for the business and promote a great family vibe of sharing dishes and passing bowls around the table. The most expensive component of a Sunday lunch is usually the meat, so be generous but not careless.<\/p>\n<p>Always give family tables plenty of time; you might find more desserts and coffees being ordered too.<\/p>\n<hr \/>\n<h2>Cost Reduction Strategies in Restaurants<\/h2>\n<p>Strategies for cutting costs are easy to implement, provided everyone follows them.<\/p>\n<h3>Orders and stock:<\/h3>\n<ul>\n<li><strong>Ensure staff members update tabs.<\/strong> Staff should enter products as they are ordered and should double-check everything is accounted for.<\/li>\n<li><strong>Use proper food safety systems (like HACCP).<\/strong> Follow guidelines on labelling, preparing, and covering food in the fridge.<\/li>\n<li><strong>Keep up-to-date inventories<\/strong> so you are never carrying too few or too many products.<\/li>\n<li><strong>Ensure staff follow a <a href=\"https:\/\/www.highspeedtraining.co.uk\/hub\/fifo-food-storage\/\" target=\"_blank\" rel=\"noopener\">FIFO food storage<\/a> strategy<\/strong>\u00a0so customers are always served the best quality stuff and nothing goes to waste.<\/li>\n<li><strong>Use an EPOS system to forecast stock levels<\/strong> <strong>and prepare for sales spikes<\/strong>, for example around Christmas, New Years, Mothers\u2019 Day, Valentines, etc. Avoid the pitfall of blind ordering and always check the cellar or stock-cupboards. When essential stock runs out unexpectedly and you have another site nearby, it might be worth checking if they have a surplus that they can transfer to you.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18927\" src=\"https:\/\/www.highspeedtraining.co.uk\/hub\/wp-content\/uploads\/2017\/07\/wine-restaurant.jpg\" alt=\"wine restaurant\" width=\"685\" height=\"295\" \/><\/p>\n<h3>Rotas:<\/h3>\n<ul>\n<li><strong>Make sure rotas correspond with bookings<\/strong>, i.e. you should have the right number of staff working for the nature of the shift.<\/li>\n<li><strong>Monitor rotas and calculate staff hours needed for certain shifts. <\/strong>Quieter shifts like afternoons are a good time to get jobs done, but they can also make it easy for slacking off. Therefore, make sure downtime is utilised effectively, e.g. for cleaning and odd jobs.<\/li>\n<\/ul>\n<h3>Maintenance:<\/h3>\n<ul>\n<li><strong>Ensure staff carry out regular <a href=\"https:\/\/www.highspeedtraining.co.uk\/hub\/preventative-maintenance\/\" target=\"_blank\" rel=\"noopener\">routine maintenance<\/a><\/strong>\u00a0on fridges, ovens, hobs, and cellar equipment to keep running costs down. Don\u2019t forget to check fridge door seals and to clean their fans and grilles. Turn burners and ovens off after use to save gas and electric costs.<\/li>\n<\/ul>\n<h3>Gross profit management:<\/h3>\n<ul>\n<li><strong>Set gross profit targets and monitor the GP you bring in carefully. <\/strong>Doing so is vital to ensuring the business makes money. Be aware that products and costs vary between suppliers and this can affect your GP, so do your homework and focus on purchasing products that help you gain a profit.<\/li>\n<li><strong>Ensure that the costs of menu items maximise GP. <\/strong>Be aware of which foods are distributed into a dish and which are used fully, and keep in mind that you want your menu to be affordable. Look to achieve a higher GP on lower cost dishes, e.g. lasagne and steak pies, instead of on high cost dishes, e.g. sirloin steaks, so the high cost meals remain affordable.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18928\" src=\"https:\/\/www.highspeedtraining.co.uk\/hub\/wp-content\/uploads\/2017\/07\/restaurant-manager-reading.jpg\" alt=\"restaurant manager reading\" width=\"685\" height=\"295\" \/><\/p>\n<h3>Suppliers:<\/h3>\n<ul>\n<li><strong>Use approved, reputable suppliers<\/strong> to ensure you get what you pay for.<\/li>\n<li><strong>Keep up to date with your suppliers about prices<\/strong>. Suppliers\u2019 prices can often creep up, and there may be a cheaper alternative or offer going elsewhere. Check monthly and quarterly to help keep costs down and maintain profit margins, and don\u2019t be afraid to try a new supplier if you find a better deal.<\/li>\n<\/ul>\n<p>Improved restaurant efficiency and costs will bring more customers to fill the dining room night after night and ensure the business reaches its full potential.<\/p>\n<hr \/>\n<h3>What to Read Next:<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.highspeedtraining.co.uk\/hub\/motivating-restaurant-staff\/\" target=\"_blank\" rel=\"noopener\">How to Foster Motivation in Your Restaurant Employees<\/a><\/li>\n<li><a href=\"https:\/\/www.highspeedtraining.co.uk\/hub\/restaurant-cleaning-schedule-template\/\" target=\"_blank\" rel=\"noopener\">Restaurant Cleaning Schedule Template<\/a><\/li>\n<li><a href=\"https:\/\/www.highspeedtraining.co.uk\/hub\/restaurant-food-waste\/\" target=\"_blank\" rel=\"noopener\">17 Ways to Reduce Food Waste in Your Restaurant<\/a><\/li>\n<li><a href=\"https:\/\/www.highspeedtraining.co.uk\/hub\/restaurant-hospitality-quiz\/\" target=\"_blank\" rel=\"noopener\">Restaurant Hospitality Quiz<\/a><\/li>\n<li><a href=\"https:\/\/www.highspeedtraining.co.uk\/hub\/importance-of-chef-uniform\/\">What&#8217;s the Importance of a Chef Uniform in Hospitality?<\/a><\/li>\n<li><a href=\"https:\/\/www.highspeedtraining.co.uk\/hub\/top-hospitality-skills\/\">Top 8 Skills for a Successful Career in Hospitality\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/www.highspeedtraining.co.uk\/hub\/restaurant-disabled-access-requirements\/\">Disabled Access Requirements for Restaurants<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Increasing restaurant sales &#038; decreasing restaurant costs will ultimately lead to improved restaurant efficiency. Find out how you can achieve these goals.<\/p>\n","protected":false},"author":8,"featured_media":18930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[773],"class_list":["post-18917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-hospitality"],"acf":{"schema_disabled":false,"schema_properties_FAQPage_question_answer":null,"schema_properties_HowTo_howto_tools":null,"schema_properties_HowTo_howto_supplies":null,"schema_properties_HowTo_howto_steps":null,"schema_properties_WebPage_cssSelector":null,"schema_sameAs_repeater":null,"schema_custom_json_repeater":null,"schema_custom_json_override":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.5 (Yoast SEO v19.12) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Improve Restaurant Efficiency | Tips for Managers &amp; Staff<\/title>\n<meta name=\"description\" content=\"Increasing restaurant sales &amp; decreasing restaurant costs will ultimately lead to improved restaurant efficiency. Find out how you can achieve these goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.highspeedtraining.co.uk\/hub\/how-to-improve-restaurant-efficiency\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve Restaurant Efficiency\" \/>\n<meta property=\"og:description\" content=\"Find out how you can achieve increased sales &amp; decreased costs in your restaurant business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.highspeedtraining.co.uk\/hub\/how-to-improve-restaurant-efficiency\/\" \/>\n<meta property=\"og:site_name\" content=\"The Hub | High Speed Training\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/highspeedtraining\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-11T08:45:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-11T10:42:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.highspeedtraining.co.uk\/hub\/wp-content\/uploads\/2017\/07\/how-to-improve-restaurant-efficiency-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Liz Burton-Hughes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Improve Restaurant Efficiency\" \/>\n<meta name=\"twitter:description\" content=\"Find out how you can achieve increased sales &amp; decreased costs in your restaurant business.\" \/>\n<meta name=\"twitter:creator\" content=\"@hst\" \/>\n<meta name=\"twitter:site\" content=\"@hst\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liz Burton-Hughes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Improve Restaurant Efficiency | Tips for Managers & Staff","description":"Increasing restaurant sales & decreasing restaurant costs will ultimately lead to improved restaurant efficiency. 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