Businesses should take their food hygiene rating seriously. As more and more customers recognise the sticker, it can have a significant impact on your reputation and profit. Customers may decide to go elsewhere and avoid recommending you to others if you don’t uphold a good rating.
In a recent study, half of respondents had checked the food hygiene rating of a business in the past 12 months either at the premises or online. 80% would not eat at a restaurant or takeaway with a rating of 2, and this goes up to 94 and 95% for sites with a score of 1 or 0.
As displaying the rating is not compulsory in England, 49% of businesses choose not to do so. However, 61% of people reported they’d be less likely to eat at a business that did not have the food hygiene rating sticker at the entrance. This is because it creates worry that the establishment had a low food hygiene rating and was trying to hide it or it had poor hygiene standards.
We spoke to Eilidh Paton, owner of Alba Food Safety Consultancy and a Chartered Environmental Health Officer in Glasgow, about how crucial the scheme is.
Food Hygiene inspections and ratings are extremely important. From a legal perspective, they ensure businesses are compliant, but mostly, they are designed to help businesses provide safer food.
It also gives consumers the assurance that businesses are safe to eat in as they are regularly inspected by competent officers.
The FSA actively encourages marketing a good rating to attract customers, and it’s clear why. Attaining and advertising a good food hygiene rating can have a significantly positive impact on the number of customers who choose to use your services, and therefore the profit you make.