Starting a Business Course

CPD Approved
Starting a Business
For me
For teams
  • 100% online training

  • Start when you like

  • Learn on any device (desktop, mobile or tablet)

  • Instant assessment and result

  • Train teams of all sizes

  • Bulk discounts starting at 10% off 10 courses

  • Learn on any device (desktop, mobile or tablet)

  • Free Management Suite (10+ courses)

£25 +VAT

include vat

Includes a 10% discount for 10+ courses

This Starting a Business course guides you through the steps involved in starting your own business, including choosing your business structure, considering operations, marketing your business and financial planning. Throughout the course, you will find a range of downloadable resources to help you, including a draft business plan - which you can complete as you work through the modules.

Written in collaboration with social entrepreneur and mentor Jane Walton, the course also provides guidance on what you should consider before beginning your business start-up, and includes opportunities to explore, assess and refine your business idea. The course contains optional Choose Your Path sections allowing you to tailor your learning. This will enable you to access the information that is most relevant to you and your business. It also contains case studies and video interviews with tips and advice from real business owners.

This course was last audited on: 10th Feb 2023

  • Created by our core skills team in collaboration with social entrepreneur and mentor, Jane Walton
  • Accredited by CPD
  • Fully online course and assessment with no time limits
  • Full audio voiceover, including assessment
  • Optional Choose Your Path sections to personalise your learning
  • Downloadable resources including a draft business plan
  • Approximate duration: 3-4 hours
  • Same day digital certificate. Printed certificate posted the next working day

Aims of the course

By the end of the course you will:

  • Understand if running a business or self-employment is right for you.
  • Understand which skills and personal qualities may be helpful when starting and running a business.
  • Understand how to structure a business.
  • Know what needs to be included in a business plan.
  • Understand the importance of financial planning, marketing and operations when starting a business.


CPD Approved

All of our courses are accredited by the CPD Certification Service as conforming to universally accepted Continuing Professional Development (CPD) guidelines.

On successful completion of the course you will be sent a quality assured certificate through the post the next working day. This can be used to provide evidence for compliance and audit. 

Screenshots (click to view)

If you wish to try this course then register for a demo by clicking the 'interactive demo' button. You will be given the option to purchase and continue with your course at the end of your demo!

Interactive Demo

Course content

1Is Starting a Business Right for You?

Getting the most out of this course, why do you want to start a business?, video case study - why did you start your own business?, self-assessment: personal qualities and skills, advantages of starting a business, challenges of starting a business and action plan.

2Your Business Plan

Video case study - my business idea, forming a business idea (optional content), the 7Ps of business, business viability, starting a business plan, why is a business plan important?, how to organise a business plan, executive summary and writing your business plan: top tips.

3Business Operations

Product, distribution, case study - the importance of flexibility, price, ways to price your products or services, people (optional content), employing people (optional content), suppliers and place.

4Choosing a Business Structure

Types of business structure, sole traders (optional content), partnerships (optional content), limited companies (optional content), social enterprises and community interest companies (optional content), choosing a business name, choosing a logo, case study - the importance of branding, opening a business bank account, further legal requirements and action plan.

5Marketing Your Business

What is marketing?, market research, primary and secondary market research, competitor analysis, product and service features, video case study - the marketing strategies I use and why, methods of advertising, online marketing: website and social media, content ideas for social media, case study - the importance of adapting marketing strategies and impact and after-sale services.

6Business Finance

Financial plan - general tips, personal finances, start-up costs, sales forecast, profit and loss projections, cash flow forecast, video case study - how do I manage my finances?, balance sheet, break-even analysis, business feasibility and business viability, sourcing funding (optional content), VAT (optional content) and allowable expenses (optional content).

7Next Steps

What next?, video case study - what are your top business tips?, frequently asked questions, case study - the importance of taking a break, course downloads, further training and assessment.

 Download Course Overview (PDF)


The online assessment is taken on completion of the training material. You will be asked 10 multiple choice questions with a pass mark of 80%. The answers are marked automatically so you will instantly know whether you have passed. If you don't pass, don't worry! You can take the test as many times as you need with no extra charge.

Who should take this course?

This Starting a Business course is suitable for anyone considering self-employment or starting their own business. The course is also suitable for those in the early stages of business set-up - from sole traders to larger limited companies.

If you want to start your own food business from home, check out our Starting a Home Food Business course.

Course reviews

How do our courses work?

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Purchase and payment

Add your chosen course to your basket. Once you’ve added all the courses you need, follow our step-by-step checkout process where you can purchase using Debit or Credit card.

For companies ordering 5 or more courses, you’ll also be given the option to pay by invoice.

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Course access

Once you’ve completed your purchase, look out for an email containing the details you’ll need to start your training. 

If you’ve purchased a single course, we’ll send you a unique course code. You can use this to add your training to an existing account, or create a brand new one. 

Purchased multiple courses for training your team? We’ll email you all the login details you need to distribute to your staff.

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If your delivery address is in the UK, we will send a hard copy of your certificate to your UK postal address once you’ve completed your course. Although we try to deliver your certificates as soon as possible, please allow 3-4 working days for delivery.

Don’t want to wait? You can instantly download your digital certificate as a PDF after course completion.

Additionally, please note that if your company is paying by invoice we can only issue certificates after your order has been fully paid.

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Continued support

Our friendly customer support team is happy to help at any stage of your training. Call us on 0333 006 7000 or contact, and we’ll do our best to answer any questions you may have. 

Additionally, have you seen our help page? It’s full of useful information to help guide you through your training experience.