Social Media Marketing Training

CPD Approved
Social Media Marketing
For me
For teams
  • 100% online training

  • Start when you like

  • Learn on any device (desktop, mobile or tablet)

  • Instant assessment and result

  • Train teams of all sizes

  • Bulk discounts starting at 10% off 10 courses

  • Learn on any device (desktop, mobile or tablet)

£25 +VAT

include vat

Includes a 10% discount for 10+ courses

This Social Media Marketing course has been designed to offer an understanding of how businesses can use social media platforms for marketing purposes. The course explains the different social media networks, the benefits of using social media for marketing, and how you should behave on social media.

The course covers all aspects of the topic, including how to make a social media marketing strategy, how to create a personal brand on social media, and how to ensure you are adhering to advertising standards. 

This course was last audited on: 10th Feb 2023
  • Developed by business professionals
  • Accredited by CPD
  • Fully online course and assessment with no time limits
  • Full audio voiceover
  • Approximate Duration: 2-3 hours
  • Same day digital certificate. Printed certificate posted the next working day

Aims of the course

By completing this course, you will:

  • Develop an understanding of why social media marketing can be beneficial to a business.
  • Understand how to create a social media marketing strategy and implement it.
  • Be aware of the common mistakes that businesses make when undertaking social media marketing.
  • Understand the importance of privacy policies, disclaimers, and terms and conditions.


CPD Approved

All of our courses are accredited by the CPD Certification Service as conforming to universally accepted Continuing Professional Development (CPD) guidelines.

On successful completion of the course you will be sent a quality assured certificate through the post the next working day. This can be used to provide evidence for compliance and audit. 

Screenshots (click to view)

If you wish to try this course then register for a demo by clicking the 'interactive demo' button. You will be given the option to purchase and continue with your course at the end of your demo!

Interactive Demo

Course content

1What Is Social Media Marketing?

A definition of social media marketing, the benefits of social media marketing, and social media marketing and web traffic, customers, brand image, and return on investment (ROI).

2Social Media Platforms

Types of social media platform, how to create effective landing pages, following competitors, the dos and don'ts of social media, and how to create a successful email campaign.

3How to Create a Social Media Marketing Strategy

What a social media marketing strategy is, why a strategy is important, and how to design a strategy.

4Personal Branding for Businesses

What personal branding is, the importance of personal branding, how to create a strong personal brand, personal branding pitfalls, auditing your online presence, and deciding what to share.

5Customer Service and Social Media

Making yourself easy to contact, social customer support, making it easy to connect, the importance of customer service, customer interactions on social media, and complaint prioritisation.

6Social Media Marketing and Advertising Standards

Advertising codes, privacy policies, disclaimers, terms and conditions, and the risks of using social media.

 Download Course Overview (PDF)


The online assessment is taken on completion of the training material. You will be asked 12 multiple choice questions with a pass mark of 75%. The answers are marked automatically so you will instantly know whether you have passed. If you don't pass don't worry! You can take the test as many times as you need with no extra charge.

Who should take this course?

This Social Media Marketing training is suitable for anybody who wants to establish or improve their marketing presence on social media. The course can be taken by businesses of all sizes and all types. It can also be taken by anybody who wishes to learn more about marketing on social media, and how businesses do so.

Course reviews

How do our courses work?

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Purchase and payment

Add your chosen course to your basket. Once you’ve added all the courses you need, follow our step-by-step checkout process where you can purchase using Debit or Credit card.

For companies ordering 5 or more courses, you’ll also be given the option to pay by invoice.

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Course access

Once you’ve completed your purchase, look out for an email containing the details you’ll need to start your training. 

If you’ve purchased a single course, we’ll send you a unique course code. You can use this to add your training to an existing account, or create a brand new one. 

Purchased multiple courses for training your team? We’ll email you all the login details you need to distribute to your staff.

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If your delivery address is in the UK, we will send a hard copy of your certificate to your UK postal address once you’ve completed your course. Although we try to deliver your certificates as soon as possible, please allow 3-4 working days for delivery.

Don’t want to wait? You can instantly download your digital certificate as a PDF after course completion.

Additionally, please note that if your company is paying by invoice we can only issue certificates after your order has been fully paid.

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Continued support

Our friendly customer support team is happy to help at any stage of your training. Call us on 0333 006 7000 or contact, and we’ll do our best to answer any questions you may have. 

Additionally, have you seen our help page? It’s full of useful information to help guide you through your training experience.