Social Media Marketing Training

Duration 2-3 hours

Last audited 10th February 2023

CPD Approved
Social Media Marketing
For me
For teams
  • 100% online training

  • Start when you like

  • Learn on any device (desktop, mobile or tablet)

  • Instant assessment and result

  • 1 learner per course

  • Train teams of all sizes

  • Bulk discounts starting at 10% off 10 courses

  • Learn on any device (desktop, mobile or tablet)

£25 +VAT

include vat

Includes a 10% discount for 10+ courses

This Social Media Marketing course has been designed to offer an understanding of how businesses can use social media platforms for marketing purposes. The course explains the different social media networks, the benefits of using social media for marketing, and how you should behave on social media.

The course covers all aspects of the topic, including how to make a social media marketing strategy, how to create a personal brand on social media, and how to ensure you are adhering to advertising standards. 

100% online training

Access anywhere

Same day digital certificate

Printed certificate posted next working day

Full audio voiceover

Unlimited assessment attempts

Developed by business professionals

Accredited by CPD

What you'll learn

By completing this course, you will:

  • Develop an understanding of why social media marketing can be beneficial to a business.
  • Understand how to create a social media marketing strategy and implement it.
  • Be aware of the common mistakes that businesses make when undertaking social media marketing.
  • Understand the importance of privacy policies, disclaimers, and terms and conditions.

Training you can trust

  • Course Content
  • Assessment
  • Suitable for

Module 1: What Is Social Media Marketing?

A definition of social media marketing, the benefits of social media marketing, and social media marketing and web traffic, customers, brand image, and return on investment (ROI).

Module 2: Social Media Platforms

Types of social media platform, how to create effective landing pages, following competitors, the dos and don'ts of social media, and how to create a successful email campaign.

Module 3: How to Create a Social Media Marketing Strategy

What a social media marketing strategy is, why a strategy is important, and how to design a strategy.

Module 4: Personal Branding for Businesses

What personal branding is, the importance of personal branding, how to create a strong personal brand, personal branding pitfalls, auditing your online presence, and deciding what to share.

Module 5: Customer Service and Social Media

Making yourself easy to contact, social customer support, making it easy to connect, the importance of customer service, customer interactions on social media, and complaint prioritisation.

Module 6: Social Media Marketing and Advertising Standards

Advertising codes, privacy policies, disclaimers, terms and conditions, and the risks of using social media.

The online assessment is taken on completion of the training material. You will be asked 12 multiple choice questions with a pass mark of 75%. The answers are marked automatically so you will instantly know whether you have passed. If you don't pass don't worry! You can take the test as many times as you need with no extra charge.

This Social Media Marketing training is suitable for anybody who wants to establish or improve their marketing presence on social media. The course can be taken by businesses of all sizes and all types. It can also be taken by anybody who wishes to learn more about marketing on social media, and how businesses do so.

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